Write yourself to success

So you have a brilliant idea for your next research grant or award application, and you need everyone to “get” its value and significance? Then you must build the strongest possible connection between your text and its readers. In fact, persuasive packaging is far more influential in selling ideas than many admit. Your colleagues and assessors will not only judge your work by the quality of your ideas; they will be swayed by how you tell the story. Once you have settled on a (presumably brilliant) topic for your next text, you will want state-of-the-art communication tools to make it simply irresistible! This workshop is dedicated to the “how” of successful reader engagement, and translates interpersonal rapport-building techniques into the realm of competitive academic or professional writing. A hands-on introduction to persuasive language use, you may even get a chance to workshop a sample of your own writing at the event.